For retailers
Stock Sluban in your store
Sluban covers everything from pocket-money builds and counter display packs to 2,000-piece collector models. Belta Brands is the official Australian distributor, and we'll help you choose the right range for your customers and keep it on the shelf.
- 50+ Australian stockists
- 150+ sets, 15 themes
- Supplied from Melbourne
Why retailers stock Sluban
A range that earns its shelf space
Reasons to add Sluban to your range.
Fits the big brands
Sluban bricks are compatible with the leading brick brands, so customers can add them to collections they already own.
A price for every shopper
From small builds and minifigure packs to large 1:35-scale models — most of the range sits under $100 RRP.
Hard-to-find themes
Detailed military, aviation and naval models that collectors, hobby stores and museum shops look for — plus town, space, flowers and Girls Dream.
Counter display packs
Many lines come as display packs of 6 to 24 units, ready to stand at the register as impulse buys.
Marketing support
Product photos, lifestyle images and social content for your website, catalogue and socials.
Missing parts handled
Customers missing a piece contact us directly through our Missing Parts form, so it never lands back on your counter.
Every sale gives back
A percentage of wholesale sales supports Legacy (military range) and the Kids With Cancer Foundation (all other themes).
A local team
Talk to a real person at Belta Brands in Cheltenham, Victoria — by phone or email.
See it on the shelf
How Sluban looks in store
Bold box art, built display models and counter packs. Here's Sluban in stores, on our trade stand and on display.
In good company
Already stocked by
…plus independent toy, hobby and gift stores right across Australia.
Proven sellers
What sells best
Impulse at the register
Counter display packs
Getting started
How to become a stockist
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Apply online
Fill in the short form below with your store details, location and the themes you're interested in.
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We check the fit
To look after our existing partners, we confirm your location and store type suit the Sluban range.
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Open your trade account
Belta Brands sets up your account and sends you the current range and pricing.
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Order and display
Place your first order and request product images and display ideas for your store and socials.
Marketing resources
Images and content for stockists
Approved stockists can access our library of Sluban marketing material to help sell the range online and in store.
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Product photographyBox and built-model shots across the range, ready for your website.
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Lifestyle and social imagesBuilt models in real settings for Instagram, Facebook and newsletters.
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Instruction and parts supportHelp for customers who lose a booklet or are missing a piece.
Apply today
Apply to become a stockist
We're excited to welcome new stockists. To make sure Sluban is a great fit for your store and our existing partners, please tell us where you're located and what kind of store you run.
Outside Australia and New Zealand? Contact Sluban Europe or Sluban North America.
- Phone(03) 9585 5182
- Emailadmin@sluban.com.au
- Address16/91 Tulip Street, Cheltenham VIC 3192
- Office hoursMon–Thu 9am–5pm, Fri 9am–3pm
Retailer questions
Can't see your question? Call (03) 9585 5182.
Who supplies Sluban in Australia?
Belta Brands is the official Australian distributor of Sluban, based in Cheltenham, Victoria. All trade accounts are set up through us.
Do you supply New Zealand?
Yes — we look after stockists in Australia and New Zealand. Mention your location in the application form.
I'm outside Australia and New Zealand. Who do I contact?
Europe: sluban.nl
North America: sluban-northamerica.com
Why do you check location and store type?
We want every stockist to do well with Sluban, so we look at how close you are to existing partners and whether your store suits the range before approving an account.
Can I get product images for my website?
Yes. Approved stockists can request access to our marketing image library by emailing admin@sluban.com.au.
What if my customer is missing a part?
Point them to our Missing Parts form. We send the replacement directly to the customer.
Is Sluban compatible with other brick brands?
Yes. Sluban bricks fit the leading brick brands. Minifigures connect slightly differently but are a similar size.
Are the products safety certified?
Sluban products are made from high-quality materials and are CE, RoHS and ISO 9001 certified.